About Adele & Shane Goodall

Good.All Protein was founded in 2022 by Chef Shane Goodall. Shane was finding great difficulty in sourcing high-quality and natural protein powder to incorporate into his diet, stemming from a lack of products that fitted with Shane’s ethos of sustainability, natural ingredients, and a high-quality product that not only were good for your health but also tasted delicious. Knowing there was nothing on the market that ticked his boxes, together with his biomedical scientist wife Adele, they began to formulate their own products. Together they set out to create a product that was honest, rich in superfoods, and didn’t contain any unnecessary ingredients.